Our Mission

“We are commonly bound by our uncommon ability to embrace and overcome discomfort.”
— Michael Shaffer, Founder

The Core Philosophy

The Mission

We are not creating cookie-cutter training plans. We are building StrideIQ — AI-powered running intelligence designed to empower athletes of all ages. Our system applies elite-level analysis to athletes in every age group, rejecting the "decline narrative". Instead, we embrace and enhance the exceptional abilities of athletes at every stage of their journey.

The Stance

We treat athletes as individuals, rejecting the idea of "slowing down" and instead celebrating extraordinary performances from athletes of all ages. Our system applies elite-level analysis, ensuring athletes of all ages are held to the same high standards. Every athlete receives the same level of insights and feedback.

Guided Self-Coaching

Guided self-coaching empowers you to take control — with the depth and adaptation that rivals elite human coaching. The athlete is the coach, the system is the silent, brilliant assistant. You own your plan, understand your progress, and evolve with the system — no middleman, no hype, just measurable efficiency.

Our Approach

We use advanced diagnostic analysis to understand what drives improvement for each individual athlete. Our system analyzes multiple data sources to identify patterns, trends, and opportunities that are unique to you.

Rather than relying on generic templates or one-size-fits-all approaches, we build personalized insights from your own training history. Every recommendation is tailored to your individual response patterns, goals, and current fitness level.

No Age-Based Assumptions: We make zero preconceptions about adaptation speed, recovery, or performance potential based on age. All insights are discovered from your own data. What averages say about any age group is irrelevant — only what your individual data shows matters.

What This Means for You

You'll receive insights that are:

  • Rooted in your own data, not generic averages
  • Personalized to your unique response patterns
  • Focused on sustainable, long-term improvement
  • Designed to help you understand what actually works for you

Real, actionable truth — not motivation, averages, or wishful thinking.

Intelligent Coaching

The system draws from an extensive knowledge base of proven coaching principles — from classic training philosophies to cutting-edge physiological research. This knowledge is synthesized with your personal data and diagnostic signals to generate truly individualized recommendations. The system learns what works best for you, continuously refining your training. No generic plans — only coaching that evolves with your progress.

Taxonomy: The New Masters

Age-based classification for fair comparison and recognition:

Open
<35
Masters
40–49
Grandmasters
50–59
Senior Grandmasters
60–69
Legend Masters
70–79
Icon Masters
80–89
Centurion Masters
90+
Centurion Prime
100+

Defined by age + age-graded performance metrics. Age-grading creates a universal standard — no age diminishes recognition.

Fair Comparison

We use age-grading to ensure fair comparison across all age groups. This means your performance is measured against world-standard benchmarks for your age, not just raw times. Whether you're 25 or 75, you're held to the same high standards relative to your age group.

The Coaching Process

Our coaching adapts in real-time based on your goals, current fitness, and evolving context. We follow a continuous feedback loop:

  • Observe: Analyze your training data
  • Hypothesize: Identify what's working and what's not
  • Intervene: Recommend specific, actionable changes
  • Validate: Measure results and refine

You and the system evolve together, continuously improving.